Shanghai, China – September 6, 2024 – ZC Rubber successfully concluded its participation at the China International Tire Expo (CITEXPO) 2024, reinforcing its global presence and commitment to tire innovation. Held at the Shanghai World Expo Exhibition & Convention Center, the event attracted a large number of industry professionals, distributors, and media from across the globe, all eager to explore the latest advancements in tire technology.

ZC Rubber proudly showcased its extensive portfolio of brands, including WESTLAKE, GOODRIDE, TRAZANO, CHAOYANG, and TIANLI. The diverse range of tires, from passenger car and commercial truck tires to specialized agricultural and UTV tires, drew strong interest from visitors across various industries and regions. 

The launch of the WESTLAKE ZuperAce EV tire, designed specifically for electric vehicles, marked its first-ever debut in China and became a key attraction at the booth, underscoring ZC Rubber’s forward-thinking approach to sustainability and E-mobility solutions.

“CITEXPO 2024 has been an outstanding platform for us to strengthen existing partnerships and foster new ones,” said Mr. Henry Shen, Vice President of ZC Rubber. “We’ve received significant interest from a wide range of regions, particularly Asia, Africa, and Europe. This demonstrates the global trust in our products and the increasing demand for innovative, high-quality tire solutions that meet the evolving needs of different markets.”

Beyond product showcases, ZC Rubber captivated audiences with interactive elements, including a live football game, “The Perfect Shot,” where visitors engaged in a dynamic experience and won exclusive co-branded gifts with Arsenal F.C. The game highlighted ZC Rubber’s active role as an official global partner and its commitment to fostering brand awareness in global markets through sports partnerships.

As ZC Rubber continues to expand its global footprint, its participation in CITEXPO 2024 reaffirms the company’s strategic approach to building stronger partnerships across key markets while emphasizing quality, sustainability, and technological innovation. The enthusiastic response from international markets signals ZC Rubber's continued growth and leadership in the tire industry.